Elizabeth River Crossings Portsmouth, VA 23707, USA
Jun 10, 2019Full time
The Social Media Manager will administer the company's social media marketing, advertising and communications functions. Administration responsibilities include but are not limited to: Planning and goal-setting Development of brand awareness and online reputation Content management Dissemination of information of interest to our customers SEO (search engine optimization) ESSENTIAL DUTIES AND ACCOUNTABILITIES: Manage social media marketing campaigns and day-to-day activities including: Develop relevant content topics to reach the company's targets Create, curate, and manage all published content (images, video and written) Monitor, listen and respond to users in a "Social" way Conduct online advocacy and open a stream for cross-promotions Develop and expand community and/or influencer outreach efforts Oversee design (i.e.: Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile, Blog, etc.) Design, create and manage promotions and Social ad campaigns Manage efforts in building online reviews and reputation and monitor online reviews and respond as appropriate Analyze key metrics and tweak strategy as needed Compile reports for management showing results Become an advocate for the company in social media spaces, engaging in dialogues and answering questions where appropriate. Demonstrate ability to map out a comprehensive marketing plan and drive strategies that are proven by testing and metrics. Develop organizational elements in order to implement a proactive process for capturing happy, loyal customer online reviews. Monitor trends in social media tools, applications, channels, design and strategy. Implement ongoing education to remain highly effective. Identify threats and opportunities in user-generated content surrounding the company and report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, SE and social advertising campaigns. Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns and analyze, review, and report on effectiveness of campaigns. Performs other duties as assigned. Minimum experience or requirements: Bachelor's degree in marketing, Public Relations, or related field. A minimum of 3 years of social media management experience or equivalent combination of education and/or experience.