Founded in 1923, Nielsen is the global authority on the consumer. We help over 20,000 clients, from Coca-Cola to Walmart to Apple to Disney, in over 100 countries understand consumers and grow their businesses, every day. Nielsen’s business is organized into two areas: What Consumers Watch, serving media, telecom and tech industries; and What Consumers Buy, serving consumer goods, retail, financial services and automotive industries. Nielsen went public in 2011 and joined the S&P 500 in 2013.