David W. Gerstner

  • Area Manager
  • Pittsburgh, PA, United States
  • Jan 31, 2018
Full time Business Development

Personal Summary

I completed my Bachelor of Science Degree in Business Management, with concentration in Marketing and Human Resources, in 2003 at the University of Pittsburgh. I was actively recruited by GNC in February 2004. Demonstrating the ability to quickly assimilate new information and readily acclimating to fast paced demands and responsibilities, I was quickly promoted to Senior Store Manager due to a rapid grasp and development of managerial, organizational, and time management skills, thereby being charged with directing business operations of seven corporate stores.


Combining complete product knowledge, communication skills and effective sales administration developed through exposure and experience, helped accelerate my working together with Executive Management and Human Resources executives, and progressively culminated in lead SSM responsibilities and being promoted to the Regional Sales Director for the Greater Pittsburgh Area.


I believe the experienced gained from working for GNC has given me a sound understanding of the responsibilities expected of a professional in the business world and may provide great advantage in my next opportunity.

Work Experience

Regional Sales Director
- Dec 2018 GNC

Responsible for multi-unit leadership, overseeing the operations of 25 stores and $9.5 million in annual sales.  Established forecasts, objectives, managed budgets, and reported status of sales operations.

  • Directly responsible for developing and executing sales and marketing strategies to achieve organizational sales and revenue goals while expanding customer base across western PA.
  • Oversaw and enhanced performance of a sales team consisting of over 100 employees, through new hire training, product deployment, sales reporting, field sales activity, and senior management reporting.
  • Effectively communicated company business strategies through weekly conference calls and daily written communications.
  • Cultivated business relationships with GNC partners while building and promoting strong, long lasting customer relationships based on a deep understanding of the customer’s needs.
  • 2017 Created and developed a sales training sheet that is now used company wide.
  • 2017 ranked 3rd in the company for overall growth of average sales ticket over 2016.
  • Managed P&L, including budgets, inventories, and expenses. #1 in the company in 2016, in overall shrink/inventory control.
  • 2015 Directly assisted senior management in the development of the company’s current loyalty program.
District Manager
Aug 2007 - GNC
  • Directly responsible for the operations, merchandising, and sales of 7 stores.
  • Successfully created and implemented sales strategies, enhancing store margin 5% year over year.
  • Streamlined product hierarchy to maximize consumer interactions and boost margin.
  • Responsible for training all associates in public relations and sales techniques.
  • Drove models for activity management/tracking metrics, coaching objectives, maintenance responsibilities, marketing objectives, and general sales process improvement.
  • Designed and implemented regional developmental classes to educate, retain and encourage future leaders of the company resulting in a dramatic increase of internal promotions and less turnover.
  • Promoted to Lead Senior Store Manager in 2013.
Store Manager
  • Successfully maintained and operated a store of 6 employees
  • Recruited, hired, and led sales team from inception to utilization.
  • Reduced inventory losses, enhanced employee scheduling process.
  • Increased store revenue by 15% in the first year and 25% the following year.
  • Maintained highest rank in all company objectives year over year.
  • Received
  • Liaison with corporate management.


Bachelor of Science- Business Management
- May 2003 University of Pittsburgh, PA